![]() Ranjan Roy, Adore Me's vice president of strategy, said the allegations related to the company's practices between at least 2012 to 2016, before the retailer was acquired by Victoria's Secret. The retailer reached a $2.35 million settlement with more than two dozen states over its practices earlier in June. In 2016, Truth in Advertising filed a lawsuit against Adore Me, then an independent company, for its VIP membership pricing program. A company spokesperson said as part of the settlement, it agreed to make changes to Savage X Fenty's website and set aside $140,000 to provide refunds to eligible California consumers. The company subsequently reached a settlement with California's state government for $1.2 million. ![]() Savage X Fenty's marketing also informed customers that those charges could be used as purchase credits without telling them that the credits only applied to purchases of $49.95 or more, according to the complaint. Those terms required consumers to opt out of the program to avoid monthly charges. The nonprofit said that Savage X Fenty lured shoppers to the site with VIP member discounts on lingerie and automatically enrolled them in its membership program without fully disclosing the terms and conditions. ![]() Consumer protection nonprofit Truth in Advertising filed a lawsuit in 2020 against Savage X Fenty and its parent company TechStyle, which also owns e-commerce platforms such as JustFab and Fabletics, for the company's automatic enrollment techniques. ![]()
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